Sep- Dec 2011  |  Issue 2




Based in the heart of Kirinyaga, Fortune Sacco(formerly Kirinyaga District Farmers Sacco) prides itself as a leading micro-finance lender in the Agricultural & Retail Trade Sectors.

The Sacco recently rebranded in a bid to appeal to new market niches as enabled by the recent investment in a countrywide IT system that allows for provision of banking services on partner network ATM’s across Kenya.

The rebranding project encompassed Brand Enculturation with the staff and existing clientele incorporated for immediate buy-in to the brand as the Sacco revises its marketing strategy and positions itself as a Sacco leader for 2012 and beyond.